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Heritage Credit Union Credit union website design, branding strategy, print marketing

Our approach

In addition to features like a simple CMS (content management system) with a built-in audit reporting tool, BrownBoots’ easy-update rates tool and financial calculators, we created two custom web apps for Heritage Credit Union: a remarketing feature for the homepage that loads a corresponding marketing message based on the last subpage visited as well as a lead-generation template with customizable web forms for future landing pages.

It’s another example of how creativity and technology must work together for a bank website to be truly successful.

Bank website design for Heritage Credit Union on a laptop screen

Website features

  • Blog / social media integration
  • Custom bank website design
  • Easy-update rates tool
  • Lead-generation web forms
  • Online financial calculators
  • Remarketing
  • Secure web hosting
  • Simple CMS
  • Website audit reporting tool

Heritage Credit Union's responsive bank website on a smartphone

Thanks to responsive bank web design, Heritage Credit Union’s customers can access the website from smartphones, tablets, laptops and desktops.

Our approach

At BrownBoots, we understand a responsive bank website is just one channel for a bank or credit union’s brand — which is why we were more than happy to collaborate with Heritage Credit Union on a perception survey, customer analysis, point of difference statement and brand position before beginning any responsive web design.

Once we knew who the client’s target demographic was — and what those customers look for in a credit union — we dove into the creative aspects of the brand, producing templates for business cards, billboard design, print and digital ads, and, of course, the website.

In conjunction with the brand development strategy, BrownBoots created a variety of templates that use the new creative direction, including online and print ads. The billboard design template is another example of how all brand development — from the website to offline channels — should share the same look and tone.

Heritage Credit Union's sign design displayed on a billboard

Branding deliverables

  • Bank print ads
  • Billboard design
  • Branding strategy
  • Marketing copywriting
  • Online ads
Heritage Credit Union's sign design displayed on a billboard in a city

Full-service marketing agency

Billboard design? Yes, as a full-service bank marketing agency, BrownBoots can do that!

Let’s get results

Have a question? Ready to get started? Fill out the quick form, and we’ll get back to you as soon as possible.

Prefer the phone? Give us a call at (920) 906-9175.

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