2020 brought some big challenges, but it wasn’t all bad news for this bank marketing agency — and 2021 will be even better!
New tools and techniques make our bank websites as custom as they come
Confession: we love building big, robust bank websites.
We believe every financial institution — from small community credit unions to banks that span multiple states — can benefit from our collection of content management system (CMS) tools and the individual attention we give each of our unique clients.
CSB.bank, the newest member of the BrownBoots bank websites family, might just boast the most customization we’ve seen yet!
For starters, Community State Bank’s website allowed us to debut the staff manager in our CMS. With the this new element, individual employees’ portraits, titles, contact information and more, can be organized into groups, allowing clients to populate contacts throughout the site in a more streamlined manner that makes transitions easy when staff members retire and/or new employees are hired.
The staff manager joins the webform builder, easy-update rates tool and many more applications in our proprietary suite of CMS tools.
In addition to our own creations, CSB.bank taps into several third-party tools, including:
- An accessibility widget
- Live chat
- Siteimprove analytics solution
Advanced functionality aside, we also went the extra mile on the aesthetics side. When Community State Bank told us their other digital marketing and print marketing uses specific colors for Personal Banking, Business Banking, Mortgage Center and Community materials, we programmed custom styles so that the pages in those website sections display that sub-branding.
How-to videos, podcasts, lead-generation forms, a blog — there’s no shortage of features to show off. Suffice it to say, we are very pleased with how creativity and technology came together to produce a website the bank can be proud of and their customers can appreciate.