Our philosophy on search engine marketing
The best bank website design projects include SEO (search engine optimization) services prior to launch. However, in addition to organic SEO, there are times when paid SEM (search engine marketing) can be a valuable component of a digital marketing strategy.
New product marketing and advertising based on geolocation are two examples of how targeted SEM can increase market penetration.
What is the difference between SEO and SEM?
While the terms are sometimes used interchangeably, we classify SEO as methods used to increase a website or webpage’s search engine ranking without paying the search engine for placement. By leveraging keywords in strategic places through website copywriting and cultivating inbound links, a rise in the search results pages happens organically.
SEM, on the other hand, uses a bidding system for pay-per-click advertising to appear on search results pages. Google AdWords is the most popular — and arguably lucrative — service for paid search engine marketing. BrownBoots can assist with SEM analysis and planning as well as administration and tracking.
Search engine marketing services
- SEM analysis of keywords
- SEM budgeting
- SEM campaign creation
- SEM tracking
- Writing pay-per-click ads
Let’s get results
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